Natural on labels really means nothing special.
What does this even mean?
In food, “the FDA says it “has not objected to the use of the term if the food does not contain added color, artificial flavors, or synthetic substances.” But so-called “natural” foods can still contain a wide range of processed sweeteners, lab-produced “natural” flavors and colors, additives and preservatives.”*
Makeup and skincare products aren’t even regulated. “Terms like “herbal,” “organic” and “natural” on beauty packaging aren’t regulated and have no actual meaning.”**
As a consumer it is very important that you research the products that you will be putting on your skin. Under the FDA labeling requirements the simple term fragrance can encompass at least 200 chemicals. When you see the term fragrance on a skincare item, you can contact the company and ask what is included in that umbrella term.